04/02/2019 - 10:29
Há anos o Super Bowl, a final do campeonato nacional de futebol americano dos Estados Unidos, ostenta os minutos mais caros da publicidade de televisão mundial. Segundo uma reportagem da CNBC, a CBS, rede que transmitiu o evento neste ano, cobrou o valor recorde de US$ 5,25 milhões (aproximadamente R$ 20 milhões) por apenas 30 segundos. O valor representa US$ 175 mil (R$ 640 mil) por cada segundo exibido.
Para grandes companhias e agências de publicidade, mais importante que saber quem leva o troféu, neste ano vencido pelo New England Patriots pela sexta vez, são os períodos entre intervalos e interrupções da partida. A 53.ª edição da final, realizada no domingo (3), não foi diferente. Diversas marcas, entre elas a Budweiser, Doritos, Netflix, Amazon e Burger King, aproveitaram a audiência par exibir futuros lançamentos, novos produtos ou algum tipo de mensagem.
Confira abaixo algumas das melhores propagandas exibidas no intervalo do Super Bowl 2019 deste domingo:
Pepsi
https://www.youtube.com/watch?v=9sYElEbRzKA
“Game of Thrones”/Bud Light
.@TheBudKnight’s watch has ended.
What will you do #ForTheThrone?#SBLIII @BudLight pic.twitter.com/SzhvDcNAaL— Game of Thrones (@GameOfThrones) February 4, 2019
Os Vingadores
"Some people move on. But not us." Watch the brand new Marvel Studios' #AvengersEndgame spot that aired during the Big Game. See the film in theaters April 26. pic.twitter.com/ruu7A7MnEk
— Avengers (@Avengers) February 3, 2019
Budweiser
https://www.youtube.com/watch?v=UKDA2HVlgko
Burger King
the whopper's out of the bag. keep eating like Andy. #EatLikeAndy pic.twitter.com/Bg3ZuK1V3J
— Burger King (@BurgerKing) February 4, 2019
Washington Post
Because knowing empowers us.
Knowing helps us decide.
Knowing keeps us free.#democracydiesindarknesshttps://t.co/j20M5UBdq2 pic.twitter.com/bCtLZrUURJ— The Washington Post (@washingtonpost) February 4, 2019
Olay Skin
https://www.youtube.com/watch?v=3KuQ4i_VSso
Hyundai
https://www.youtube.com/watch?v=B5FzKB5TW0Y
Stella Artois
Mercedes-Benz
Mr. Peanut
Bubly
Amazon
Doritos
https://www.youtube.com/watch?v=WTMzIZhI7q8
M&M’s
https://www.youtube.com/watch?v=5CCRNmmnG3c
Michelob ULTRA
https://www.youtube.com/watch?v=kM3mn-NRsXY
Michelob ULTRA Pure Gold
https://www.youtube.com/watch?v=HKlq-j0v0nw
Avocados from Mexico
https://www.youtube.com/watch?v=cGyQy84Bmn8
BON & VIV Spiked Seltzer
Bumble
https://www.youtube.com/watch?v=l_FWKLpoGBc
Colgate Total
https://www.youtube.com/watch?v=z-o_LI8-5oY
Expensify
Pringles
Kia
https://www.youtube.com/watch?v=hC2_gyp_X1M
Devour
https://www.youtube.com/watch?v=wVHzdVQ0VTg
Yellow Tail
https://www.youtube.com/watch?v=4cK1NAoaSAA
Verizon
https://www.youtube.com/watch?v=sYkV64tPEPw
Toyota
https://www.youtube.com/watch?v=H-LRLub6m5A
Bud Light
https://twitter.com/budlight/status/1092210722556309509
The Twilight Zone
What dimension are you even in? 🌀
Witness the extended cut of the debut @TheTwilightZone promo featuring @JordanPeele. #TheTwilightZone pic.twitter.com/J54ZnqlpDO— The Twilight Zone (@TheTwilightZone) February 4, 2019
NFL
The all-time greatest, most competitive NFL players gathered for the #NFL100 gala. What could possibly go wrong? pic.twitter.com/pvE0fKuSye
— NFL (@NFL) February 4, 2019
